"No one puts Netflix in a corner."
In late years, a new addiction has been sweeping the peoples of America and beyond. An addiction that can be a detriment to your schooling, your social life, and even your physical health.
That’s right, I’m talking about Netflix.
Don’t dare give me that incredulous look, you know you are so into your Orange is the New Black binges on Saturdays or laughing for hours at the bad horror movies that are only as far away as a click of a button. It’s one of those addictions that’s so prevalent that everyone laughs about like it’s no big deal, and you know what, as an artist at heart, I don’t think it’s such a big deal either. Art and media are things to be appreciated, and with so many at your fingertips many more people are getting far more into them. I love that. I love people appreciating more artistic things.
Everyone seems to attribute the boom of Netflix to proper timing and revolutionary technological ideas. I’m not here to detract from those, but there is certainly another thing that is a big contributor to how Netflix has been maintaining such intense success: brilliant marketing and design.
After my summer affair with the Netflix, I thought it was a perfect candidate for marketing and design analysis. In twenty years they went from an idea to a full-fledged enterprise. They are even making their own shows and movies now, a thing Blockbuster never would have dreamed. They are a movie and show powerhouse that deserves credit where its due, and their design and marketing deserves a lot of it.
Though I’d be willing to analyze Netflix for days upon weeks, I chose three specific documents that I felt were the real selling point of design that helped get Netflix to explode as a business. Those points are the Netflix Logo, the thing that labeled the company perfectly, the Netflix Browser, which keeps a lot of people on it for hours and committing obscene amounts of time to it, and the Netflix Twitter, which keeps people in the loop and particularly is geared toward the young adult audience that are absolutely hooked on it.
The Netflix phenomena impresses me and I am more than glad to delve into it and really analyze how that weird knock-off Blockbuster for lazy people turned into the show-and-movies-streamer that swept the nation.
That’s right, I’m talking about Netflix.
Don’t dare give me that incredulous look, you know you are so into your Orange is the New Black binges on Saturdays or laughing for hours at the bad horror movies that are only as far away as a click of a button. It’s one of those addictions that’s so prevalent that everyone laughs about like it’s no big deal, and you know what, as an artist at heart, I don’t think it’s such a big deal either. Art and media are things to be appreciated, and with so many at your fingertips many more people are getting far more into them. I love that. I love people appreciating more artistic things.
Everyone seems to attribute the boom of Netflix to proper timing and revolutionary technological ideas. I’m not here to detract from those, but there is certainly another thing that is a big contributor to how Netflix has been maintaining such intense success: brilliant marketing and design.
After my summer affair with the Netflix, I thought it was a perfect candidate for marketing and design analysis. In twenty years they went from an idea to a full-fledged enterprise. They are even making their own shows and movies now, a thing Blockbuster never would have dreamed. They are a movie and show powerhouse that deserves credit where its due, and their design and marketing deserves a lot of it.
Though I’d be willing to analyze Netflix for days upon weeks, I chose three specific documents that I felt were the real selling point of design that helped get Netflix to explode as a business. Those points are the Netflix Logo, the thing that labeled the company perfectly, the Netflix Browser, which keeps a lot of people on it for hours and committing obscene amounts of time to it, and the Netflix Twitter, which keeps people in the loop and particularly is geared toward the young adult audience that are absolutely hooked on it.
The Netflix phenomena impresses me and I am more than glad to delve into it and really analyze how that weird knock-off Blockbuster for lazy people turned into the show-and-movies-streamer that swept the nation.
About the Analyzer
Stephanie Marceau
Stephanie is a second year Professional Writing major at Michigan State University. She is a major nerd and loves ice cream cones and walking around campus and watching bad movies. When she's not writing she basically doesn't know what to do with herself, but she tries to fill up the time with socialization. She loves analyzing everything and if she wasn't a Professional Writing major she would be all about being a Psychology major. Thankfully for this project she is very addicted to Netflix and will bravely spend hours on it to truly analyze and understand her subject.